// writing

Notes from the build

13 articles on getting AI past the demo: how to scope it, how to prove it works, what breaks in production, and what the work looks like inside a given industry. Most came out of real builds rather than a content calendar.

13 articles4 sections35 min each
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What is an AI-native product studio?

The term gets used loosely. Here is a precise definition, the four things that make a studio genuinely AI-native rather than an agency with a model behind a chat box, and how to tell the difference before you sign anything.

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// buying ai

Telling the shapes of supplier apart, before you sign

What a studio, an agency and a consultancy are each structurally good at — and the questions that separate a team which has run AI in production from one that has run it in a demo.

// engineering

The decisions that decide whether it survives production

Retrieval or fine-tuning, how to know a change made things better, what breaks when an agent runs unattended, and where a model can sit when the constraint is regulatory.

// playbooks

Methods, in the order the work actually happens

Step-by-step: writing a scope that can be tested, and closing the distance between a prototype everyone liked and a system somebody owns.

// industry

What reaches production in each sector — and what quietly does not

Healthcare operations, customer support, logistics and industrial safety, written around the constraint each one puts on the system rather than the technology.

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Most of these came out of real builds. Tell us what you're working on and we'll tell you honestly whether we're the right team.

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